Building a sustainable and growing business is paramount in ensuring Benestar can help more employers provide the necessary health and wellbeing services to their people. Our Commercial Director Peter Atkinson is passionate about working with our teams to provide current and prospective customers with the relevant and viable services they need to enhance the health and wellbeing of their organisations.
Peter has extensive senior leadership experience in the financial services sector and has a strong record of sustainably improving sales and distribution performance of teams to build strong mutually beneficial partnerships with customers. He has a detailed understanding of customer value propositions and is able to develop and implement practical business plans and significant projects aligned with improving changes to organisational culture, managing upgrades to technology and business processes that are about delivering increased customer value. Apart from his successful business career, Peter has a strong community focus: he served in the Army Reserve and has spent many years in Surf Lifesaving, including Board membership and Chair accountabilities at Club, State and National levels.
Peter’s ‘Best you’ tip:
Continually look to understand and pursue your personal purpose. If you are doing something that you really care about, your work will feel effortless and you will feel fulfilled.